BREAD art logo type
participation | media | technology | art

this way:UP

LOOK UP! Move beyond the street and ubiquitous shopfronts and find a new way to explore a space you may feel you already know well. There's aspiration gazing skywards that we all too often miss just staring at our feet!

this way:UP worked with 6 community groups and over 20 artists to create and curate works which were installed above eye level at 15 sites encouraging people to look up. Artworks were displayed throughout Chorlton from May 18 until May 30 2011.

The project was the main visual arts event of Chorlton Arts Festival and both the festival and project were launched with a special elevated performance by Damon Gough aka Badly Drawn Boy who played on the footbridge over Chorlton Precinct to an assembled throng.

A website was created to support the project and encourage audience to share their photos on Twitter. t:+44 (0) 774 884 7029

site design by David Boultbee ©2013

we are BREAD art

We create unexpected encounters which gently ask you to slow down, stop for a moment and take in your surroundings in the hope that you'll notice something new.

We are artists, makers and creative thinkers, with strong social focus, inspired by spaces and the public realm. We use light, sound and interactive technologies to create the unexpected and seemingly impossible.

We create original and engaging works - multi-sensory experiences, often integrating visual, audible and interactive elements, that invite discovery, develop a sense of place, and encourage audience interactivity with both the work and each other.

We have wide expertise. We develop exciting and ambitious projects. Our creative thinking is backed by the experience to deliver. We work across varied locations, indoors and out, in harsh environments and on sensitive sites.

Our work ranges from community consultation and design and build for the public realm to bespoke creative technology development for private projects. Clients include local authorities, arts organisations, national museums and international companies.

Access to art and creativity is empowering. It engenders a feeling of having a voice, develops a profound sense of identity, ownership of and belonging to the places where we live, and provides a forum from which to explore our own surroundings and links to others.

BREAD delivered its first project in 2009 and is led by David Boultbee t:+44 (0) 774 884 7029