BREAD art logo type
participation | media | technology | art


Commission from Ffotogallery and The Washing Gallery to devise a work to celebrate the 80th birthday of the pier and highlight the Save Penarth Pavillion campaign in December 2009.

We developed a light balloon that would glow and shimmer with the waves. 150 balloons were tethered in the sea right around the pier. As the tide rose, the balloons burst, leaving only a faint outline of what was once there.

This was an ambitious work. The pier is huge - over 200m long - and in an area with a tidal range of 14m. As well as the light balloons, the work required the positioning of 45 heavy building blocks, 1400 metres of rope, 350 batteries, and 400 LEDS.

Key to the success of the work was the strong involvement of the community. An initial workshop a week before the event began to encourage engagement. A larger workshop on the day was attended by over 30 participants who constructed the light balloons and carried them to the pier. t:+44 (0) 774 884 7029

site design by David Boultbee ©2013

we are BREAD art

We create unexpected encounters which gently ask you to slow down, stop for a moment and take in your surroundings in the hope that you'll notice something new.

We are artists, makers and creative thinkers, with strong social focus, inspired by spaces and the public realm. We use light, sound and interactive technologies to create the unexpected and seemingly impossible.

We create original and engaging works - multi-sensory experiences, often integrating visual, audible and interactive elements, that invite discovery, develop a sense of place, and encourage audience interactivity with both the work and each other.

We have wide expertise. We develop exciting and ambitious projects. Our creative thinking is backed by the experience to deliver. We work across varied locations, indoors and out, in harsh environments and on sensitive sites.

Our work ranges from community consultation and design and build for the public realm to bespoke creative technology development for private projects. Clients include local authorities, arts organisations, national museums and international companies.

Access to art and creativity is empowering. It engenders a feeling of having a voice, develops a profound sense of identity, ownership of and belonging to the places where we live, and provides a forum from which to explore our own surroundings and links to others.

BREAD delivered its first project in 2009 and is led by David Boultbee t:+44 (0) 774 884 7029