BREAD art logo type
participation | media | technology | art

new life

A crowd of figures, each made from a cigarette packet donated by people from Salford who made a pledge to quit smoking for good. The final work is installed in Salford Royal Hospital.

The figures make obvious reference to Lowry, firmly rooting the work in Salford but with a more modern feel; each one striding purposefully forward, with their heads held high, echoing the positive personal step that quitting smoking represents.

Each donated pack was pulped and carefully remoulded to represent each person made this commitment. The work focusses on the positive change that quitting smoking means to a person's life, rather than the negative messages about the risks of smoking with which we are more often bombarded and to which we have perhaps become numbed.

The inspiration for the figure was obvious. As a child I had a Lowry print on my bedroom wall and think about it often as a travel through Manchester, Salford and Lancashire - becoming ever more familiar with an area I moved to only a handful of years ago. To create the figure I visited the locations of some of Lowry's paintings and recorded the people who use the site. I then worked with illustrator Matthew Hollings to develop a design that looked how we wanted and that was sufficiently strong to be moulded and displayed.

It was important that each figure was made from one pack. The manufacturing process was, therefore, time consuming but simple - each packet was blended with 250ml of water before being pushed into a mould laser cut from acrylic. To ensure that there was no cross contamination, all the equipment was rinsed between each pack. While the process does require a bit of a knack, I think that it's something that a viewer can relate to and understand.

A film of the process was developed with Ben Lycett. Some photos by Ben Lycett. t:+44 (0) 774 884 7029

site design by David Boultbee ©2013

we are BREAD art

We create unexpected encounters which gently ask you to slow down, stop for a moment and take in your surroundings in the hope that you'll notice something new.

We are artists, makers and creative thinkers, with strong social focus, inspired by spaces and the public realm. We use light, sound and interactive technologies to create the unexpected and seemingly impossible.

We create original and engaging works - multi-sensory experiences, often integrating visual, audible and interactive elements, that invite discovery, develop a sense of place, and encourage audience interactivity with both the work and each other.

We have wide expertise. We develop exciting and ambitious projects. Our creative thinking is backed by the experience to deliver. We work across varied locations, indoors and out, in harsh environments and on sensitive sites.

Our work ranges from community consultation and design and build for the public realm to bespoke creative technology development for private projects. Clients include local authorities, arts organisations, national museums and international companies.

Access to art and creativity is empowering. It engenders a feeling of having a voice, develops a profound sense of identity, ownership of and belonging to the places where we live, and provides a forum from which to explore our own surroundings and links to others.

BREAD delivered its first project in 2009 and is led by David Boultbee t:+44 (0) 774 884 7029